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Must-Have Elements in Your Marketing Business Plan Template

Must-Have Elements in Your Marketing Business Plan Template

When creating your marketing business plan template, it’s vital to include key elements that will guide your strategies effectively. Start with an executive summary that outlines your objectives and target audience. Conduct a thorough situation...

Owner:  Leland McFarland
Rs 10,000 crore in 100 days: GST jackpot for ad industry
Isn’t it time the ad industry embraces a 4-day week?

Isn’t it time the ad industry embraces a 4-day week?

Opinion This industry already thrives on speed, flexibility and constant communication. A shorter working week is not only possible but potentially game-changing. The four-day week has been hailed as the future of work, yet scepticism lingers in...

Owner:  Emmanuel Debuyck
Ghana Energy Awards partners Chamber of Oil Marketing Companies   
Powering progress in Oman : From inception to the future, Shell Oman Marketing Company marks defining chapter at national media briefing
Why the Egypt advertising industry must embrace AI now

Why the Egypt advertising industry must embrace AI now

Rita Boulous on the Egypt advertising industry’s adoption of AI. The interest, obsession even, in Artificial Intelligence (AI) is very real. This is as true in Egypt as it is elsewhere in the world. Still, even if we are in the early stages of...

Owner:  Ian Fairservice & Obaid Al Tayer

HMS Bergbau AG Expands Business Activities to Include Global Marine Fuel and Lubricants Trading

HMS Bergbau AG (ISIN: , WKN: 606110), a leading independent commodities trading and marketing company headquartered in Germany, is expanding its product and service portfolio to include the trading of marine fuels and lubricants. With this...

Owner:  Drougas Family (Jenny, Nikodemos)
Infographic: The Ad Industry’s Talent Pipeline Is Drying Up

Infographic: The Ad Industry’s Talent Pipeline Is Drying Up

Plenty of factors, from industry consolidation to economic uncertainty and the rise of AI, are driving this change. Figures from the federal government show employees aged 20-24 occupied 6.5% of all jobs in advertising, public relations, and other...

Owner:  Roy E. Disney Family
Comcast sues WA over new tax on digital advertising

Comcast sues WA over new tax on digital advertising

(The Center Square) – Global media and technology company Comcast has sued Washington state to block a new law that imposes a sales tax on digital advertising services. The company argues that the law is discriminatory and violates the federal...

Owner:  The Franklin News Foundation
Expert Tasks Advertising Industry on Integrity, Digital Innovation for Sustainable Growth
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