AI in Advertising: IAB research says 95% of digital ad businesses already use AI, but the bigger question is what comes next as agentic AI moves from advising to acting. Search & Measurement Shift: Adobe preps its “Brand Visibility” GEO platform for Cannes, aiming to help brands get cited and summarized by AI search/LLMs using Semrush data. Agency Strategy at Cannes: PMG is going big with a Cannes beach move, pitching AI and tech-led transformation as the new agency role. Media Monetization: Yahoo Finance launches a media/advertising content hub with partners like Adweek and Axios to attract investors ahead of Cannes. World Cup SEO Playbook: Publishers are adjusting as AI answers and zero-click search reduce guaranteed traffic, with more focus on deeper recirculation. Creative Leadership: YAAP appoints Sambit Mohanty as Group Chief Creative Officer to push integrated creative, influencer and AI-led marketing. Energy & Retail Reality (India): India’s petroleum ministry says fuel price changes will track global crude, but petrol/diesel rates stayed put on June 18 despite crude sliding below $80; LPG/PNG/CNG supply is described as stable. Branding Recognition: Angola’s Zona wins Silver at A’ Advertising Industry Awards for packaging/branding design.