AGP Executive Report
Last update: 2 hours agoAI Advertising: OpenAI appointed Aleph exclusive reseller for ChatGPT Ads in 44 markets, giving brands local onboarding, billing and support. India’s AAAI also formed an AI Council, led by LS Digital’s Prasad Shejale, to advance agency training, adoption benchmarks and guidance on disclosure and intellectual property. Out-of-Home: Lamar acquired Newman Outdoor’s billboard assets, adding 2,250 faces—including 73 digital displays—across four upper Midwest states. OAAA launched a center to simplify programmatic DOOH buying and align industry standards, measurement and integration. Ad-Tech: Nexxen posted record Q3 programmatic revenue of $97.8 million, up 9% year over year, while CTV revenue surged 39% to $34.1 million; the company reaffirmed its 2026 guidance. Connected TV: Titan OS expanded its European reach through a Tet+ partnership, bringing the streaming service to smart TVs in 26 countries.
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