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Energy Pressure, Consumer Pushback: Kenya’s former deputy chief of staff Eliud Owalo is urging the state to scrap the 8% VAT on petroleum products, arguing multiple levies and weak transparency are driving pump prices—while EPRA also approved a marginal rise in pipeline transport costs that’s already feeding through to fuel at the pump. Fuel Pricing Fallout: In India, OMCs lifted petrol and diesel again by about 90 paise in less than a week as crude stays edgy on US-Iran signals and the Strait of Hormuz disruption; officials say supplies are “normal” in places like J&K, but losses remain a live wire for oil marketing companies. AI & Ads Governance: India’s Bharat Digital Samvad warned against “kill switch” risk from foreign cloud/AI dependence, while IAB UK pushed for a “right environment” for AI-driven ad growth and IAB Australia rolled out a generative AI prompting framework for safer, consistent use. Creator Economics: TikTok’s “middle class” is gaining power as micro-creator fees jumped sharply year-on-year, shifting brand budgets toward the long tail. Programmatic Middle Layer: Publicis’ LiveRamp deal spotlighted agencies and buyers moving closer to supply and identity orchestration, not just buying media.

Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result.

AGP Wire

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Specials | May 18, 2026 | 52 min read Top 10 Digital Marketing Companies Driving Business Growth in Ahmedabad

Specials | May 18, 2026 | 52 min read Top 10 Digital Marketing Companies Driving Business Growth in Ahmedabad


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