Agentic Ad Tech: Magnite launched “Magnite Orchestration,” a coordination layer meant to connect buyer agents with seller inventory and audience data for more seamless AI-driven buying, with dentsu and DIRECTV Advertising testing. Agency Strategy: Codeword added two senior strategy hires (Market Intelligence and GTM) to bring analyst-grade market context into comms planning. OOH Measurement: Carvertise and Azira partnered to track real-world visitation from rideshare OOH, citing 2,600 verified visits for Visit Fort Worth. Programmatic DOOH Spend: WOO and PwC aggregated global pDOOH spend, pegging 2025 revenue at ~$1.4B (7% of total DOOH), with the Americas leading pDOOH penetration. DOOH Content Partnerships: Limited Space and Hello! Magazine launched a bespoke editorial digital channel across UK shopping centres. Creative Recognition: The One Club named 2026 Creative Hall of Fame inductees, including Rosie Arnold, Nike’s “If You Let Me Play” copywriter Janet Champ, and Piyush Pandey. AI Ads Regulation: New York’s law requiring disclosure of AI-generated “synthetic performers” in ads took effect, with fines for noncompliance. Biofuel Push (Energy Policy): India launched E85 and exempted higher ethanol petrol blends (E22–E30) from central excise duty, signaling a move beyond E20. Aviation Costs: India raised ATF prices ~10% under a price-stabilisation scheme, raising the odds of costlier flights.