Aviation Fuel Shock Relief: India’s Cabinet has approved a one-time ₹10,000 crore ATF price stabilisation fund, using interest-free advances to oil marketing companies so airlines can buy fuel at more predictable rates and limit fare volatility amid the West Asia crisis. OOH Value Debate: A new industry discussion argues OOH’s ad spend directly funds public infrastructure (like street furniture and bus shelters), unlike social platforms where spend largely stays with private operators. Programmatic DOOH Growth: Magnite and JioHotstar expanded their partnership to boost programmatic mediation across live sports and entertainment, aiming for better ad quality and brand safety. OOH Consolidation (Canada): G3 Media and Vendo Media teamed up to build a national digital out-of-home network with coast-to-coast reach. Ad Industry Restructuring: S4 Capital cut another 150 jobs as Sir Martin Sorrell warned AI will mean “fewer people” across advertising roles, even as clients adopt AI tools. Data Privacy Push: Kenya’s data protection enforcement is tightening, with the ODPC warning firms handling personal data could face up to Ksh5m in penalties for failing to register. Fuel Costs Hit Consumers: India’s LPG and CNG pricing remains under pressure, with reports of continued under-recovery for oil firms and ongoing retail adjustments. Ethanol & Flex-Fuel Drive: India plans to expand ethanol dispensing from early pilots to thousands of stations by 2027, alongside the launch of Maruti’s first flex-fuel passenger vehicle. AI Marketing Tools: YellowFin Digital rolled out AI-assisted PPC management for service businesses, targeting better lead quality and conversions.