Adtech Antitrust: A US judge rejected calls to force Google to sell its ad exchange, but ordered six years of behavioral remedies and oversight that loosen how publishers can bid and route inventory across competing ad systems. Platform Monetization: Meta launched Meta One, bundling paid AI and creator/business tools across Instagram, Facebook and WhatsApp, with plans starting at $2.99 and already reaching 15M subscriptions/trials. Regulatory Crackdown: The FTC secured a $225M settlement against Amway and affiliates over deceptive multilevel marketing recruitment tactics, including pressure to buy products to earn commissions. Local Marketing Tech: Viamedia.ai unveiled a local-first omnichannel operating system to unify planning, buying and first-party audience intelligence for advertisers and media partners. OOH Effectiveness: OAAA research with Harris Poll found 73% of adults prefer brands that engage via in-person or local outdoor events, reinforcing OOH’s role in driving discovery to purchase. Compliance-First SEO: Peptides SEO launched an SEO service for regulated industries that screens for legal requirements before optimization. Brand/Creative Culture: Culture Hive Media Group partnered with Alltold to deepen video creative intelligence via its Cultural Relevance Score ahead of campaigns. Industry Hiring: Mediaocean launched Mediaocean AI Ventures to fund AI startups reshaping planning, execution and measurement in advertising. Data Privacy Watch: LG faced renewed scrutiny over smart TV privacy and ad-tech style tracking, with researchers highlighting consent and security complexities.