AGP Executive Report
Last update: an hour agoResponsible AI: UK auditor ABC and the US Alliance for Audited Media are developing a global framework for AI use in media and advertising, with guidance, assessments and a trust seal for certified publishers, ad-tech firms and agencies. Agency Investment: New Zealand agency Special has secured a major investment from Waterman Capital to support expansion, technology and talent, though the deal’s value and stake remain undisclosed. Ad-Tech: Google’s Gemini has helped advertisers generate more than 1.5 billion ad assets, while Comscore is extending its Proximic partnership across Magnite’s connected-TV ecosystem. Audience Data: Smart TVs’ automatic content recognition can track viewing across devices and sources, with viewing data sold to advertisers—renewing questions about household privacy and consent. Outdoor Media Security: Egyptian authorities say a cyberattack on an international ad company’s website sent explicit content to billboards in Giza and other countries, highlighting risks to digitally managed outdoor screens.
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