AGP Executive Report
Last update: 10 hours agoAd-Tech Deals: India’s Affle is buying Perion Network for $420 million, taking the ad-tech company private as pressure on the open web grows. Publicis has also closed its LiveRamp deal under FTC oversight, with Apple’s move against identity infrastructure raising questions about data targeting. Streaming Ads: Netflix has hired Google’s Darshan Kantak as vice-president of its ads platform, a notable addition as the streamer builds its ad business. Platform Rivalry: Meta’s Muse is emerging as a potential threat to Amazon’s $70 billion advertising business. Industry Loss: Mark Green, Droga5’s global CEO and a co-founder of The Monkeys, has died at 53. Audio Opportunity: New research finds 91% of surveyed media buyers now commute at least some days, while AM/FM remains the dominant ad-supported audio choice in cars. Retail Media: Agency executives are urging brands to plan retail media beyond lower-funnel sales, treating it as part of the broader marketing mix.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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