AGP Executive Report
Last update: an hour agoAI & Ads Compliance: New York starts enforcing a law requiring clear disclosure when ads use AI-generated “synthetic performers,” with penalties for noncompliance. Creative Measurement & AdTech: WOO and PwC-backed work launches the first global measurement of programmatic DOOH spend, while DAIVID adds ad-effectiveness veteran Steve Simpson to its advisory board. Talent Pipeline: Recruiters warn entry-level roles in digital advertising and adtech have shrunk to about 1% of the workforce, raising fears of a future skills crunch. OOH/Local Marketing: Clallam County will hire Ovibos Consulting to build a parks content and social media strategy, and Seattle unveils its first IKE Smart City wayfinding kiosk with Orange Barrel Media. Sports Media Distribution: Aleph activates a multichannel digital hub for FIFA World Cup 2026 in the Philippines. Energy Policy With Marketing Fallout: India’s jet fuel price stabilisation scheme lifts ATF to a fixed Rs 115/litre for up to three years, while LPG and fertiliser subsidies face renewed pressure from West Asia-linked costs. Marketing Fraud Watch: Osaka police arrest 41 over an influencer-style scam selling a fake online school promising high incomes.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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