Privacy & Targeting Regulation: Massachusetts’ House passed a sweeping privacy bill that would bar the sale of precise location data, require affirmative consent for sensitive data, and let consumers sue—plus enforce opt-outs for targeted ads. Influencer Ad Scrutiny: The ad watchdog NAD referred prediction-market operator Kalshi to the FTC and state AGs after Kalshi allegedly declined to participate in an influencer-marketing review; separate reporting says Kalshi asked paid influencers to remove posts alleging election fraud. AI in Marketing Platforms: Hearst Magazines launched Aura IQ at Cannes, adding AI agents to automate audience building, performance analysis, and RFP responses using first-party data. Commerce & Shoppable Tech: Shopsense AI named Amazon veteran Bryan Quinn CEO as it expands shoppable intelligence for publishers and ad platforms. B2B Media Strategy Awards: Basis won an ANA B2 Silver in Media Strategy for an AI-enabled automation campaign. Energy Policy With Consumer Impact: India launched E85 flex-fuel and also cut PM Ujjwala LPG subsidized refills from 9 to 4 amid West Asia-driven costs, drawing political backlash and raising pressure on low-income households. Industry M&A/OOH: oOh!media paused trading as Bain Capital and others made conditional indicative offers for the out-of-home group. Media Measurement Debate: A new piece argues marketers may need “demand DNA” over more connected data exhaust as AI reshapes decision-making.