Agentic Marketing Push: Meta’s new ad AI connectors let advertisers build, manage, and analyze campaigns via assistants like ChatGPT—raising the stakes for “agentic marketing” and potentially reshaping agency and media-buyer roles. Martech Growth: A new report forecasts the global martech market surging to $1.744T by 2032, fueled by AI and cloud adoption. Digital Industry Governance: IAB New Zealand launched a Wellington Council to connect local digital advertising leaders with the wider IAB network. Fuel Price Fallout (India): After multiple hikes, petrol and diesel stayed elevated across major cities, with commuters and transporters warning of knock-on inflation pressures. Retail Supply Pressure: Bharat Petroleum denied Maharashtra fuel-shortage claims, saying supplies remain stable while some districts reported disruptions. Energy Security Moves: Pakistan is planning strategic crude and refined-product storage to reduce exposure to Hormuz-linked shocks. Advertising Industry Pulse (Awards): At ABBY Awards in Goa, jurors said the best work is improving, but the median is slipping as cost pressure and “big idea” ambition fade. Creator Economy Training: Top YouTubers back Bedford, a $3,750, six-week AI-enabled creator training program aimed at turning engagement into revenue.