AGP Executive Report
Last update: an hour agoE20 Backlash Meets Official Pushback: India’s Petroleum Ministry says E20 (20% ethanol) is “cleaner and superior,” admits a 3–5% fuel-economy dip in some vehicles, and argues the rollout followed decades of testing and consultations—not a rushed switch—while also explaining why E20 isn’t always cheaper when crude is around $70/bbl. Consumer Behavior Shift: In Delhi, sources report demand for ethanol-free or lower-ethanol premium petrol (like XP100) is surging as motorists look for alternatives amid mileage worries. Policy Timeline Defense: The Centre reiterates ethanol blending milestones from 2001 pilots to the 2013 policy framework and the 2025-26 move to nationwide E20. Ad Market & Media: Harkey Media buys Boulevard Outdoor, adding 27 OOH faces and planning a Phoenix Valley expansion. Search Ads Legal Battle: Google appeals a Delhi High Court keyword advertising trademark ruling, warning it could harm consumer choice and competition. OOH Growth: Australia’s out-of-home industry reports June-quarter net media revenue up 5.58% to $385m, with digital OOH at 77.1%. Agency Moves: APR names ad production veteran Patrick Lafferty as CEO. Brand Marketing: BTS member V debuts as HiteJinro’s first global ambassador for Jinro soju.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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