AGP Executive Report
Last update: an hour agoAd Tech & Measurement: LG and Arbitrum are exploring a blockchain-based ad network to share inventory and track ad interactions, aiming to cut intermediaries and boost transparency as digital ad spend tops $679B. Agency & Media Pitches: HP has appointed Publicis as its global media partner, ending a 17-year Omnicom Media Group run (account estimated around $250M). AI in Advertising Workflows: Adobe’s BIG HAPPY argues connected workflows are now the bottleneck—creative, media, and measurement still live in separate systems, slowing execution and insights. AI Visibility for Brands: Seedtag’s Shari Munoz shared a GEO playbook for HealthTech to earn citations in AI-generated search, focusing on authority signals and discoverability. Creative Industry Signals: The One Club named its 2026 Creative Hall of Fame inductees, while Magnite pushed “Orchestration” for agentic advertising. Policy With Marketing Spillover (India): India capped diesel sales at 200 litres per vehicle/day and restricted bulk petrol/diesel buying from retail pumps for up to 90 days to curb hoarding and diversion. Biofuel Tax Shift: India waived excise duty on E22–E30 ethanol-blended petrol, setting up the next phase beyond E20.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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