AGP Executive Report
Last update: 8 hours agoCreative Work: Retroviral made Nando’s Siya Sauce campaign in 13 days, with just five hours of access to Siya Kolisi. A mockumentary-style setting and seven comedians let his personality lead. Agency Coordination: India’s AAAI has launched its Media Council, chaired by Omnicom Media India CEO Kartik Sharma, to tackle shared challenges including fragmented audiences, measurement and connected TV. Retail Media: Dentsu commerce chief Aisha Khan called for a broader view of retail media, highlighting in-store advertising’s growth potential as most sales still happen in physical stores. Streaming Ads: Netflix appointed former Google, Snap and Meta executive Darshan Kantak to lead its ads platform. Blockgraph and FreeWheel also launched location-based audience targeting for premium streaming campaigns. Industry Loss: Mark Green, global CEO of Droga5 and co-founder of The Monkeys, has died at 53.
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