Nomix Group names Ben Tatton-Brown as SVP agency partnerships

By AI, Created 8:11 PM UTC, May 29, 2026, /AGP/ – Nomix Group announced two senior leadership moves June 2 in London as it expands European agency relationships and commerce revenue. The performance commerce holding company also said its portfolio drove more than $4 billion in verified product transactions in 2025.

Why it matters: - Nomix Group is trying to deepen ties with agency holding companies and trading desks across Europe. - The appointments support the company’s push to grow agency revenue as performance commerce shifts toward transaction-based measurement. - The company said its portfolio of brands collectively facilitated more than $4 billion in verified product transactions in 2025.

What happened: - Nomix Group announced Ben Tatton-Brown as senior vice president, agency partnerships, on June 2. - Nomix Group promoted Mark Grimshaw from SVP partnerships at Shopnomix to executive vice president, partnerships, across the full Nomix Group portfolio. - The announcement was made in London.

The details: - Tatton-Brown brings more than 20 years of senior commercial experience across European digital advertising markets. - Tatton-Brown co-founded Amobee, the mobile advertising company acquired by SingTel in 2012 for $321 million. - Tatton-Brown has held executive roles at WPP, Criteo, Ogury, Blis and Adlook. - His remit is agency partnerships, with a focus on holding company agency groups and their trading desks across Europe. - Grimshaw has worked alongside Nomix Group CEO Colin Jeavons for many years. - Grimshaw previously served as SVP partnerships at NTENT and Mocha Global before joining Shopnomix in 2023. - Grimshaw’s expanded role now covers Shopnomix, Fanomix, Appnomix, Pronomix and Creatornomix. - Jeavons said Europe is where the agency conversation about agentic commerce is moving fastest. - Jeavons also said Tatton-Brown understands how agencies operate and how to build partnerships that match how agencies plan, buy and scale media. - Jeavons said Grimshaw has been central to commercial growth since before Nomix Group existed. - Nomix Group said its divisions have collectively driven over $4 billion in gross merchandise value in 2025. - Nomix Group described itself as building operating infrastructure for the Commerce, Everywhere™ era. - The company said shopping is no longer a destination and instead is a layer across digital surfaces. - Nomix Group said its divisions are Shopnomix for intent-driven conversion, Appnomix for mobile publisher monetization, Pronomix for programmatic demand capture, Fanomix for AI-powered video and UGC, and Creatornomix for creator-led commerce at scale. - Nomix Group said the divisions help brands and publishers capture purchase intent across channels that traditional paid search and affiliate marketing cannot reach. - The company provided its website as More information. - The announcement also included a LinkedIn page for the company as Nomix Group on LinkedIn.

Between the lines: - Nomix Group is signaling that Europe is a priority market for agency-led commerce growth. - Elevating Grimshaw to the group level suggests Nomix Group wants tighter coordination across its portfolio brands. - The leadership changes also reinforce a strategy centered on verified transactions rather than softer marketing proxies.

What’s next: - Nomix Group is likely to use Tatton-Brown’s agency background to expand commercial relationships across Europe. - Grimshaw’s broader remit could help standardize partnership execution across the company’s operating divisions. - The company’s next growth phase will likely depend on converting its transaction volume into more agency and brand partnerships.