Social Media Tracker with Sentiment Analysis - BrandMentions Adds Advanced Competitive Intelligence For Brand Monitoring

Iași, Sept. 29, 2025 (GLOBE NEWSWIRE) -- Iași, Iasi September 29, 2025 - -

BrandMentions announced the launch of its Advanced Competitive Intelligence Platform, which combines sentiment analysis with automated competitor benchmarking to provide brand performance comparisons across social media, news, and web conversations. For more information visit: https://brandmentions.com/social-media-tracker/

The new Competitive Intelligence Platform enables businesses to monitor multiple competitors simultaneously while tracking sentiment, emotion, and conversation volume for each brand mentioned in the same discussions. This approach provides established companies with granular insights into competitive positioning, market perception, and share of voice across digital conversations.

"Most competitive analysis tools focus on basic metrics like mention volume or reach, but miss the emotional context that influences consumer behavior," said Razvan Gavrilas, Founder of BrandMentions. "Our approach analyzes sentiment and emotions at the entity level to provide businesses with intelligence about what people are saying about competitors and how they feel about each brand."

The platform's core innovation lies in its ability to analyze competitive sentiment within shared conversations. When social media posts or articles mention multiple brands, the system assigns separate sentiment scores and emotion labels to each company, providing accurate competitive context that traditional monitoring tools miss.

For example, in discussions comparing software solutions, BrandMentions can identify that Brand A receives positive sentiment for user experience while Brand B faces negative sentiment for pricing, even when mentioned in the same conversation. This granular analysis enables strategic teams to identify specific competitive advantages and vulnerabilities.

The company reports greater than 94 percent accuracy in assigning comparative sentiment across mixed datasets of social media, online news, and web sources. According to BrandMentions, this enables businesses to base strategic decisions on competitive intelligence data.

The Competitive Intelligence Platform serves BrandMentions' core client base of more than 10,000 established businesses through comprehensive service tiers designed for professional strategic analysis. The system provides automated competitive reports, real-time benchmarking dashboards, and emotion-driven competitive alerts that identify shifts in market perception.

Marketing agencies report improvements in competitive analysis capabilities, with sentiment providing insights for professional strategic planning. "The competitive sentiment analysis reveals positioning opportunities that we had not identified with previous monitoring approaches," said Mark Traphagen, VP of Product Marketing at Stone Temple. "We can now show clients how their brand sentiment compares to competitors in specific conversation contexts."

The platform integrates with BrandMentions' proprietary crawling technology, which monitors conversations across social media, news websites, blogs, forums, and the broader web. This comprehensive coverage ensures that competitive analysis includes all relevant digital conversations rather than just social media platforms.

The Competitive Intelligence Platform addresses multiple business functions that require competitive context. Brand managers can benchmark sentiment performance against competitors, while product teams can identify competitive advantages and areas for improvement to inform development priorities.

Communications teams use the platform to monitor competitive narrative shifts and identify opportunities for thought leadership positioning. Marketing strategists leverage the emotion-driven competitive analysis to refine messaging and identify market gaps where competitors face consistent negative sentiment.

The system's ten-year historical data archive enables long-term competitive trend analysis, allowing businesses to track sentiment shifts and competitive positioning changes over extended periods. This historical perspective provides strategic context that helps predict competitive dynamics and market evolution.

BrandMentions provides these competitive intelligence capabilities through professional monthly service plans, offering established mid-market companies access to strategic analysis tools. The platform's approach combines analytical capabilities with operational flexibility for growing businesses.

The platform's approach challenges traditional competitive intelligence models by combining the depth of enterprise-grade analysis with the accessibility and flexibility that growing businesses require. Professional service tiers reflect the comprehensive analytical capabilities while maintaining the operational flexibility that established businesses need for strategic planning.

The company has served more than 10,000 businesses since its 2015 founding while maintaining its status as a bootstrapped and independent organization. The new Competitive Intelligence Platform builds on the company's existing mention discovery and proprietary technology capabilities.

Building on BrandMentions' reputation for sentiment analysis and emotion detection, the Competitive Intelligence Platform represents a significant advancement in professional competitive monitoring. The system provides established businesses with the strategic intelligence required for data-driven competitive positioning and market analysis.

With Advanced Competitive Intelligence now available across all service tiers, BrandMentions reinforces its position as the most comprehensive social media monitoring solution for established businesses seeking precise competitive analysis and strategic market intelligence. To learn more visit: https://brandmentions.com

About BrandMentions

Founded in 2015, BrandMentions is a social listening and brand monitoring platform serving more than 10,000 established businesses worldwide. The platform monitors social media, news, blogs, forums, and the web, combining proprietary crawling technology with advanced sentiment and emotion analysis. BrandMentions delivers precise, real-time brand intelligence through professional service plans. The company is headquartered in Iasi, Romania, and remains bootstrapped and independent.

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For more information about BrandMentions, contact the company here:

BrandMentions
Razvan Gavrilas
+1 315 675 4166
razvan.gavrilas@brandmentions.com
Bld. Chimiei nr.2, Iasi, Romania

Razvan Gavrilas

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