Steven Lockhart plans two new telehealth brands this fall

Healthcare Marketing founder Steven Lockhart is adding MensTelemed.com in October and WomensTelemed.com in November to a growing telemedicine portfolio that already includes PsychiatryTelemed.com. The launches aim to bring physician-led, cash-pay, whole-person care to men and women through separate front doors and one clinical team.

Why it matters: - The launches expand a telehealth model built around whole-person care instead of one-condition subscriptions. - The brands target common care gaps in men’s and women’s health, including sexual health, weight, mental health and hair loss. - The rollout also serves as a live showcase for Healthcare Marketing’s website and content system, which is designed to scale.

What happened: - Steven Lockhart, founder and CEO of Healthcare Marketing, said MensTelemed.com will launch in October 2026 and WomensTelemed.com in November 2026. - PsychiatryTelemed.com went live in July 2026. - MensTelemed.com will offer physician-led, cash-pay care covering sexual health, skin and hair, weight, mental health and supplements. - WomensTelemed.com will launch as a sister platform with the same physician-led model.

The details: - The three brands use the same system Lockhart built for healthcare practice websites, where a typical client site runs 1,000 to 10,000 pages. - MensTelemed and WomensTelemed will operate as “two doors, one team.” - Each platform will be organized around the conditions most relevant to its patients, while sharing the same clinical standard, cash-pay model and whole-person approach. - The patient flow will start with a short private online intake. - A licensed clinician will review the answers and ask what else is going on. - If treatment fits, the patient will get a plain-language plan and a care team they can message. - There is no commitment at the intake stage. - The model will not use insurers. - The platforms will route serious, acute or emergency conditions, and anything needing an in-person exam, to appropriate care rather than treating those issues online. - Lockhart said every medical page will carry a named, credentialed clinical reviewer. - Prescribing will follow appropriate-care guidelines rather than volume targets. - Higher-scrutiny treatments will be handled conservatively. - Patients will see costs in plain terms, with nothing buried in fine print. - PsychiatryTelemed was conceived in 2019, before the pandemic and before Lockhart founded Healthcare Marketing. - The psychiatry platform includes a patient-facing library of 100 medication pages. - A 10,000-article educational content plan has been produced and deployed for the site. - MensTelemed will focus on everyday issues men often delay, including erectile dysfunction, hair loss, low testosterone, anxiety and medical weight loss. - WomensTelemed will use the same physician-led team and clinical standard, but organized around women’s health needs. - Lockhart serves as founder and chairman of the board of both Men’s Telemed and Women’s Telemed. - Medical content on both platforms will be reviewed by a Scientific Advisor and named medical reviewers. - Planned expansion areas include psychiatry, cardiology, concierge medicine and health coaching. - The brands are intended to show the Lockhart Method, a production system built on math, accuracy and redundant AI. - Lockhart said the system prioritizes AI traffic first and also lifts Google rankings. - The framework is built around E-E-A-T, the experience, expertise, authoritativeness and trustworthiness signals Google weighs heavily for health content. - Healthcare Marketing builds sites on a five-tier ladder of 500, 1,000, 2,500, 5,000 and 10,000 pages. - A working site goes live within two to three weeks and then keeps growing. - Some clients are targeting 20,000 to 30,000 pages. - Lockhart said going from a 50- to 100-page site to 1,000 pages or more can multiply a practice’s search footprint roughly tenfold. - Over the past year, every Healthcare Marketing client added at least one new provider, often a physician or nurse practitioner. - Lockhart said those hires were driven by patient-volume and revenue growth. - Lockhart is co-author of “Growth Scaling Your Business” with David Mitroff, Ph.D., of Piedmont Avenue Consulting. - The authors say they have founded more than 15 companies, served more than 8,000 clients and taken 12 companies public. - Lockhart holds a Lean Six Sigma Black Belt and uses DMAIC in major deliverables. - Healthcare Marketing’s engagement model adapts DMAIC into five phases: Orient, Measure, Engineer, Build and Compound. - The agency’s Growth Operating System combines five frameworks: the 4-Pillar Framework, the Growth Scaling Method, the Lockhart Method, the Patient Journey Mapping System and the Five Steps to Patient Acquisition. - Lockhart has more than 25 years of marketing experience and more than 15 years focused primarily on healthcare. - Before founding Healthcare Marketing in 2025, he was CEO of private-equity-backed agencies and led a digital marketing company with more than 8,000 clients. - His public-markets background includes taking 12 companies public through reverse mergers. - Healthcare Marketing serves practices across 32 medical specialties and 12 service lines. - Lockhart remains personally involved on every account. - The company is based in Newport Beach, California. - Healthcare Marketing’s tagline is “We help people, who help people.” - More information is available at Healthcare Marketing, Men’s Telemed, Women’s Telemed and Psychiatry Telemed.

Between the lines: - The rollout combines two businesses at once: a consumer telehealth offering and a proof point for Healthcare Marketing’s content and SEO process. - Lockhart is positioning the brands against transactional telehealth by emphasizing physician review, transparency and broader care plans. - The focus on scale suggests the telemedicine brands may also function as a test bed for the agency’s larger website strategy.

What’s next: - MensTelemed is set to open in October 2026, followed by WomensTelemed in November 2026. - The platforms are expected to broaden into additional service lines over time. - PsychiatryTelemed will remain part of the broader telehealth roadmap as the portfolio expands.

The bottom line: - Lockhart is building a telehealth trio around one idea: physician-led, cash-pay care that treats more of the patient, while also demonstrating a scalable health marketing system.